Thanks for sharing the PainMath exercise. It throws all our beliefs (I wouldn't call them plans anymore)out of the window but I guess that is what was needed.

I can answer this. We are working on a do-it-yourself SaaS tool that marketers can use to create mobile engagement campaigns like incentive-based mobile contests, games, surveys, etc. To create one, marketers currently have to rely on developers and designers which can cost them a lot of time and money. With our tool, marketers will be simply able to pick a ready-made campaign, customize with content, rules and difficulty levels, and simply publish it in a matter of minutes for a fraction of the cost. We are actually working on a demo video as I write this and hopefully you'll be able to see it over the weekend. So keep your eyes open.