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The way I see it: FB is scrambling to create new ways for companies to advertise. (e.g. Facebook Logout Ads, "like" a page for Subway commercial outtakes with Blake Griffin). How do you motivate a user who only wants to check out their friend's status to buy Tide or learn javascript? This is a solid idea that FB should notice.

It's hard to think that a user will willfully submit themselves to a page of ads, but I think this might be a good solution. Ads have definitely become smarter in reaching their audience. Seems like companies are finally beginning to understand the creativity needed to get user attention. If you're able to SU through ads that are hyper-targeted, you may see stuff that actually matters to you.


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