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I've been following the prepping scene for a while, and in a professional capacity since I started AllOutdoor.com as a side project for some friends. We figured out really quickly that preppers were a massive audience for outdoors content, so the site skews that way.

(FWIW I keep a few weeks' supply of food for my family on-hand, but I'm not interested in prepping for anything bigger. More here: http://www.alloutdoor.com/2015/03/11/doomsday-prepper/)

What is interesting to me is the degree to which collapse has gone mainstream. At this point I've seen prepping go from something that you didn't want anyone (including your spouse) to know you were into, to something that is the topic of serious, non-snarky discussion (with 165 points!) here at Hacker News.

I predict that at some point in the next 18 months or so, we'll see an article in The New Yorker about prepping that takes it seriously. Once the New York media scene is able to talk about it openly, it will have moved out of the realm of "crazypants stuff that we don't talk about here, except to snark at it" and then it will be time to go all-in on the stock market because we will have reached Peak Doom.

Anyway, I just skimmed the linked article but it seems like a very good intro. About the only thing I quibble with (so far) is the faint whiff of goldbuggery in the financial section.



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