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most consumers want analytics, profiling, retargeting and tracking?

The only time I've heard "normal folks" talk about these sorts of things, its about how creepy they are, never once about "how that great ad was exactly what they wanted". Thats assuming any awareness on their part at all.

Silent ignorance/indifference isn't consent, apporval or desire. People who pretend it is are almost certainly making self serving arguements.



Come, now. Everyone knows that the most common dying words of people these days are "I wish I'd spent more time engaging with my favorite brands".




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