But the company does know who you are, they have a meter on the side of your home that measures how much electricity you use, they know your address and often your banking information...
The "grid" might not (i'm not even sure what that means?), but in this case the website doesn't know who you are, the ad itself doesn't know who you are (especially because it's not shown), only the ad-network-provider knows who you are.
The "grid" might not (i'm not even sure what that means?), but in this case the website doesn't know who you are, the ad itself doesn't know who you are (especially because it's not shown), only the ad-network-provider knows who you are.