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Perhaps also relevant: 2016 is an election year in the US.

Anecdotally, I've been seeing lots of political ads lately.

(Digression: I always click on the ads for candidates of the party that I despise.)



You might not want to do that.

Ad clicks cost, sometimes. But sometimes they send a positive quality signal resulting in reduced costs to run that ad in the future.

(Or then again you might. Because you'll screw up their A/B testing stats. Or you might not. Because if they have half a brain they'll be running conversion testing anyway and they'll easily spot a high-CTR, low-CVR ad. Or...)




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