We were only trying to be secret to not build hype when the product isn't ready. Backfire! We hope you aren't put off. We are going to be as open and transparent as we can be.
(I should point out in that case that I'm only using this name for consistency. I'm pbiggar on HN.)
But the secrecy is putting me right off :(. I guess they will give you more insight via email.
(getting into serious online journalism is pretty hard btw)