Well, you can go browse the Amazon Fresh selection, and compare it to your local grocery store. Things are considerably more expensive on Amazon Fresh - you're paying for convenience.
The cost of a blimp to have a refrigeration system onboard, the cost of carrying brats around just in case someone orders them, plus the cost of the drone to make a special trip down to you all adds cost on top of the base food item price.
That doesn't even take into account the cost to Amazon to purchase the brats in the first place, and have them shipped/trucked to their facilities before loading onto this blimp. The grocery store pays this same acquisition fee, and pays for storage, but that's about it.
Right now, you even have to pay an additional fee just to use Amazon Fresh - again, because it's the convenience you're paying for.
So, I'd wager, after people use the service a few times for kicks, they'll get tired of paying more for the novelty of a drone delivery to their car in a parking lot... and go back to using regular grocery stores. This drone delivery thing is probably better for last-second/forgotten items - but again, that's the convenience your're paying for.
The cost of a blimp to have a refrigeration system onboard, the cost of carrying brats around just in case someone orders them, plus the cost of the drone to make a special trip down to you all adds cost on top of the base food item price.
That doesn't even take into account the cost to Amazon to purchase the brats in the first place, and have them shipped/trucked to their facilities before loading onto this blimp. The grocery store pays this same acquisition fee, and pays for storage, but that's about it.
Right now, you even have to pay an additional fee just to use Amazon Fresh - again, because it's the convenience you're paying for.
So, I'd wager, after people use the service a few times for kicks, they'll get tired of paying more for the novelty of a drone delivery to their car in a parking lot... and go back to using regular grocery stores. This drone delivery thing is probably better for last-second/forgotten items - but again, that's the convenience your're paying for.