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Zuckerberg's Bizarre Facebook Insignia Revealed, And What It Means (sfweekly.com)
22 points by bwaldorf on June 4, 2010 | hide | past | favorite | 12 comments


I agree with dinde: I don't see what the big deal is about. The comments about a 'cult' and the Illuminati were clearly jokes during the interview. (see http://d8.allthingsd.com/20100602/whats-under-mark-zuckbergs...)

It's like asking if all the birds pictured in the Twitter office are a proof that Twitter is in fact a bird-oriented cult and they're striving for world-domination done by birds. Or saying that Google thinks their users are kids because of the primary colors they put everywhere.

Mark Zuckerberg loves hoodies. He built a giant company. So, of course, they'll make some company hoodies and sometimes they'll add something more than the Facebook logo, something that represents what the company is about.


Oh, come on! "Childish and creepy"? Complaining about privacy issues is one thing, but finding stupid excuses to slam a person is something quite different.


I don't find this childish but "creepy" was actually the first word that came to my mind when I saw that. Before I even read the article. Under the "open and connected" disguise you clearly see the "one ring to rule them all". It even has Facebook's name on it!

Maybe I'm just paranoid, but I think this logo is quite accurate.


At least it didn't have an Eye of Providence (qua The Great Seal of the United States: http://en.wikipedia.org/wiki/Eye_of_Providence).


Good detective work, but man, there is a reason the summer is called "the silly season" in the journalism trade. :D


As far as Facebook iconography goes, this isn't nearly as creepy as That Guy from Facebook's old logo: http://mashable.com/wp-content/uploads/2007/04/facebookguy.P...

Frankly, it seems to be in the general category of vaguely strategy-conveying graphics that a lot of companies employ. It's nowhere near as bizarre as, for instance, the graphics underlying the rationale behind the Pepsi rebranding last year, conveying such concepts as "Relativity of Space and Time", "Gravitational Pull of Pepsi", "The Pepsi Ratio", the comparison of "The Earth's Geodynamo" to "The Pepsi Globe" and "Magnetic Fields" to "Pepsi Energy Fields", and the not-quite-orthagonal axes of "Convention to Innovation" and "DNA to Future" projected through the old Pepsi logo to create the new one: http://www.fastcompany.com/files/PEPSI%20GRAVITATIONAL%20FIE...


Doesn't seem like a big deal to me. I think a lot of Zuckerberg's bad press comes from his age: i.e., people are jealous of his success.


I totally disagree. Age means less and less with each passing day. Zuckerberg's bad press comes from the fact that he has a huge and highly-vocal userbase and he implements features that they don't like, or at least, in a way that they don't approve of even if the features themselves rock. That, and he's a bit too eager to capitalize on his successful platform, willing to take risks with user privacy and data "pushing the boundaries" so to speak in order to find out what users are willing to put up with and what they're not.

When it seems like almost everyone you know has a facebook account, there are bound to be complaints. It has nothing to do with age, it has everything to do with centralized power.


His bad press comes from the fact that he's been in the hype cycle long enough to reach the backlash stage, and he made a bold enough move to trigger that backlash.

Any successful startup will fall into this trap if it operates in startup mode for long enough. Just mash up the concepts of "startups iterate quickly and fearlessly", "people fear change", and the hype cycle. Or hell, just rely on the hype cycle by itself.

Note that this is true whether or not changing Facebook's default privacy settings and launching Instant Personalization was a good idea or not. It doesn't matter whether it's a good thing or a bad thing, just that sufficient numbers of people consider it a bad thing, for the thing to trigger the backlash stage. And if you're innovating, you almost have to do something lots of people consider a bad thing. You get a pass for this early on in the hype cycle, of course, but even if you continue the same pattern of behavior, once the hype cycle reaches backlash you will pay for it all in spades, and internet comment trolls will call you a psychopath.


Zuckerberg's bad press comes from the fact that he just DOES NOT GIVE A FUCK. Of course, that's what enabled him to be so successful in the first place.


I was going to post something similar but decided against it at first but seeing as it looks like I'm not the only one that thinks so...

The article comes off as extremely biased and seems (to me) to pass off a number of opinions as fact in order to slam Zuckerberg some more (the "trend du jour" of bloggers these days).

I thought I was going to read an article with some comments from Facebook regarding a new PR campaign or something based on the article's "And What It Means" line. Not some blogger's artistic interpretation.


Serious question: Where can I buy one of those hoodies?




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