That's revenue though. If you look at the income statement, films have about a 50% profit margin while refreshments have about an 85% profit margin. If you allocate all other expenses evenly, that makes it about 50-50 between film and refreshments. That may or may not be appropriate cost accounting (there's another big chunk of operating expense that isn't under G&A or rent) and I just took a quick glance. More of their profit comes from film than I thought--or at least used to be the case--but refreshments still makes a good 50%.