I'm not sure if you are referring to me (the post's author) or not. In any case, what I was trying to say, is "where is the viable AdSense competitor?" and not "that there will never be one." In fact, the post casually argues the opposite, i.e. that there should be one already!
Or are you trying to say that it is a waste of time to chase AdSense and instead one should concentrate on some end-run around it? To that I would say, well, both! There seems no no reason to forgo billions of dollars in yearly revenue for the foreseeable future.
Yes, I partially reffer to you, but in a broader sense.
The most important to recognize, in my opinion, is that there is no such thing as a huge market of delivering Google-alike ads. There's only a market of finding right customers for companies, and this is the market that makes billions of dollars every year. (just like there's no "Turkish food market" -- there's only "cheap quickly delivered food for busy people market")
This is how the innovation works: you find completely new answers to old problems. And what you asked for is a mere slighty better reiteration of the answer that works pretty well. Unfortunately, if you want to grab the money from the desk, you can't do this.
I see your point, but I respectfully disagree with the notion that you need a new solution to grab some of this money. If there was a credible company that offered an exact clone of AdSense (i.e., no further innovation) but they paid more, I believe people would switch. I know I would.
Right. There are some network effects in this market, but they're not that strong. Offer more money, and people will jump. It's not like the MS Office market where people have to be dragged kicking and screaming to a free alternative.
Or are you trying to say that it is a waste of time to chase AdSense and instead one should concentrate on some end-run around it? To that I would say, well, both! There seems no no reason to forgo billions of dollars in yearly revenue for the foreseeable future.