I'd be inclined to attribute that to messaging more than understanding. I hear what you're saying, but a fully qualified statement that captures all of the details both loses a lot of impact and isn't the kind of thing that would appear in the Verge.
Exactly. It's the same problem as communication of science to the general public: if you make it 100% accurate, most people either won't understand or won't care. After enough customer interviews you start to get a sense of what gets people nodding their heads, and that's what makes it into these articles. Assuming that statements like this reflect a company's complete understanding of the problem just isn't fair.
