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The unusual TLD makes it more memorable.

Anyone can apply for their own gTLD. https://en.wikipedia.org/wiki/Generic_top-level_domain

Interestingly, one of the major promoters of gTLDs is https://en.wikipedia.org/wiki/Melbourne_IT a neighbor of RMIT



"The initial price to apply for a new gTLD was $185,000"

Using that student tuition fee wisely. (ICANN's website confirms this is still the initial cost + deposit, and more fees can pile on)




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