As someone trying to wet my feet in SEO, what kind of a process would you apply to determine the "best" keywords for a project. I can list a load of terms I'd like to rank highly in, but they're most likely too competitive to actually be pursuable.
Is it possible to figure out what your competitors are doing, obviously without access to their Google analytics? I'd like to see how they've solved their problems, learn from it and know how to differentiate from their approach.
you can execute searches based on your "best" keywords and see which competitor content appears in the search results. that won't give you info on their spend, but will definitely help you understand which type of content converts for the keywords. you will then be able to structure the "content" column of your Awareness Ladder accordingly
Is it possible to figure out what your competitors are doing, obviously without access to their Google analytics? I'd like to see how they've solved their problems, learn from it and know how to differentiate from their approach.