That's a good point. We didn't trigger that mechanic because we have a Free plan. However, by doing that we weren't targeting our "ideal customer" which is definitely a paid one.
On the other hand, if we would lower the CTR by defining the price, we would have higher CPCs or lowered the number of impressions due to a low Quality Score. Even if we WOULD get lower CPLs, that won't bring ROI since users still won't activate on our platform.
The problem wasn't about Google Search Ads settings: we hired skilled SEMs and everything. The problem was about the product-market fit understanding and segmenting potential customers based on related value props and keywords.
On the other hand, if we would lower the CTR by defining the price, we would have higher CPCs or lowered the number of impressions due to a low Quality Score. Even if we WOULD get lower CPLs, that won't bring ROI since users still won't activate on our platform.
The problem wasn't about Google Search Ads settings: we hired skilled SEMs and everything. The problem was about the product-market fit understanding and segmenting potential customers based on related value props and keywords.