It's a market where people spend a lot of money on search engine optimization, but the best asset to starting a rakeback site is being affiliated with high-volume pros who are willing to sign up for a few sites under your rakeback site. An insider's tip on rakeback SEO- the people who are using Google to find rakeback sites generally aren't experienced players, and won't make you as much money as you might hope. (Of course the ideal situation is that you sign up a few hundred inexperienced players and after a year or two a dozen or so have developed their game to the point where they are making you more than all your original sign ups combined)