Understood; as others mentioned, the hype seems to do with good PR and Loic knowing a ton of the right people.
Then again, who wouldn't want that attention? I'm sure TipJoy certainly would. The only bloggers I've seen with a TipJoy are either YC founders or HN readers -- which isn't a slant against TipJoy, but I'm sure they could benefit form a hype injection.
As Ivan, PG and others said about TipJoy -- it launched relatively recently and the company is iterating through features.
How does Seesmic not deserve the same patience?