Meat is not just a matter of taste, but also of habit and identity. In general, the lower the socio-economic class, the higher the resistance to vegetarian and vegan cooking.
Society wide change is always hard, and meat is way too cheap (considering its environmental impact) to provide the economic stimulus for reducing the amount of meat in ones diet. Learning to cook vegetarian dishes is also non-trivial (although not too hard of course, but a barrier nonetheless).
For people over fifty meat is also an indicator of welfare. Especially for people whose parents didn't have the luxury of eating meat on a daily basis.
Fortunately, the shift to less meat is unmistakably happening, and has been gaining speed in the last few years.
Society wide change is always hard, and meat is way too cheap (considering its environmental impact) to provide the economic stimulus for reducing the amount of meat in ones diet. Learning to cook vegetarian dishes is also non-trivial (although not too hard of course, but a barrier nonetheless).
For people over fifty meat is also an indicator of welfare. Especially for people whose parents didn't have the luxury of eating meat on a daily basis.
Fortunately, the shift to less meat is unmistakably happening, and has been gaining speed in the last few years.