Hey look everybody, AMP is part of a foundation now so it's totally not a power-grab by Google to control more aspects of the web.
We just want everyone's mobile sites to be faster. The only solution of course was to make a restricted subset of rules you have to follow to be AMP-compliant. Don't worry, we'll eventually enable more functionality for certain partner websites, because they've proven to give the best AMP-approved experiences.
Isn't that great - that Google will decide what functionality is allowed for your mobile users? Oh did I say Google? I meant the foundation, yes it's the foundation running things now.
To be fair, they did retract their messaging in a later comment
> I first want to acknowledge that we are learning how to run such a big open source project and so many things are being figured out. E.g. we are currently rewriting our Governance guidelines to answer many of your questions more directly.
Just checking in quick, we still doing that thing where we build hyper-platform-specific components that favor individual companies into an "open" standard?
I'm very excited about the future, and I foresee no negative impacts to web diversity or competition. After all, it's in a foundation now so it can't be bad.
The devious thing about AMP is that the file format is tied to the AMP cache. Whenever I publish an AMP page, I give everyone, in particular Google, an implicit license to cache and serve my content on their websites.
If there was an option to disallow caching, I'd consider converting some of my websites to AMP, if only to get an icon in the search results. But the only way to opt out of caching is to make an AMP page invalid:
We just want everyone's mobile sites to be faster. The only solution of course was to make a restricted subset of rules you have to follow to be AMP-compliant. Don't worry, we'll eventually enable more functionality for certain partner websites, because they've proven to give the best AMP-approved experiences.
Isn't that great - that Google will decide what functionality is allowed for your mobile users? Oh did I say Google? I meant the foundation, yes it's the foundation running things now.