If you don't trust it, don't consume it. Eventually trust either wins, or you don't care about it very much. The government, fines and aggressive rules won't fix it. Media is a product, not some kind of right.
I would like the ability of pointing out journalistic bias in other media so customers stop listening to them, and this requires source materials to compare to the way the article is written. Our problem is not how we consume media, but how others do; Enabling a sane discussion to highlight that the article misinterpreted the source is part of the discussion. As long as we live in the same voting space, I want entry points to criticize their articles.