I don‘t believe they don‘t care about users per say. It‘s more the fact that they are blessed and cursed with the single most profitable business model the world has ever seen. Nothing is going to beat the profit margins of their ad business. It‘s very hard to then go to other models where the margins are much slimmer.

I still say cloud is their best bet besides ads. They absolutely do have to diversify. Once regulation hits it‘s gonna be tough. So cloud needs to be profitable when ads aren‘t growing 20% yoy anymore.