Exactly. If they just don't improve their pricing in line with AWS/Azure (which means massive capital investment, always subject to economy shifts in the cost of money) then people will be looking to move.
All the cloud offerings are massively more expensive than owning/leasing unless you have large dynamic scaling requirements. There will be middleware in the future to allow cloud agile / hybrid operation, so maybe cloud compute will become more commodity, as opposed to the current Rolls Royce pricing. At that point will Google be interested? Depends how much marginal cost is involved compared to running data centers just for themselves.
All the cloud offerings are massively more expensive than owning/leasing unless you have large dynamic scaling requirements. There will be middleware in the future to allow cloud agile / hybrid operation, so maybe cloud compute will become more commodity, as opposed to the current Rolls Royce pricing. At that point will Google be interested? Depends how much marginal cost is involved compared to running data centers just for themselves.