That's what I'm saying, though. An official statement of the FTC should look like "You do not have to pay for merchandise you didn't order". It definitely shouldn't look like "According to the FTC, you don't have to pay for merchandise you didn't order". That language is only appropriate for a party other than the FTC itself.
The natural inference is that this is an article written by a third party which appears on the FTC's official website for unclear reasons. Is that true? And if so, is it nevertheless somehow binding on the FTC?