Obviously healthcare providers market to consumers, medicines are marketed to consumers even when they're supposed to be prescribed by doctors, and of course, marketing healthcare wares to doctors is a pretty big deal.
But ask yourself how healthcare companies and defense contractors market themselves, find new talent, even lobby. (Targeting advertising can literally shove ads just in the face of people in federal government buildings.)
Google has the eyes of well over 80% of the global population. Which means if you want to talk to... pretty much any group of people, you likely have to do it through Google.
Obviously healthcare providers market to consumers, medicines are marketed to consumers even when they're supposed to be prescribed by doctors, and of course, marketing healthcare wares to doctors is a pretty big deal.
But ask yourself how healthcare companies and defense contractors market themselves, find new talent, even lobby. (Targeting advertising can literally shove ads just in the face of people in federal government buildings.)
Google has the eyes of well over 80% of the global population. Which means if you want to talk to... pretty much any group of people, you likely have to do it through Google.