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I'm not even sure revenue is that good of a signal of the work put in. Didn't the Basecamp guys start off on just 10 hours a week inbetween their day job.


By day job do you mean running 37signals the new media design firm at the dawn of the web?

I wouldn’t really isolate the “day job” part here, it was sort of the quintessential dogfood SaaS.




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