1) I mentioned your market share increases, not market size. Increasing market share has the same effects as increased TAM. I 100% agree that value is not always directly related to the difficulty of problem you are solving. I think we are talking past each other here. When I say hard problem, it's also assuming this hard problem is a big enough problem for the customer to pay for, not for something "pretty inconsequential"
2) A problem is still a problem that your customer is looking to solve. Because it's a hard problem, it's unlikely they have a solution for it. I wouldn't call it pressure–opportunity sounds better which leads to you getting paid
3) That is correct but what's relevant here is what percentage of that revenue the customer is willing to give up
4) It does but marketing/sales is a lot easier when you are solving a hard problem. You don't need to invest as much into marketing/sales when solving a hard problem because there is less noise and competition. Word gets around much easier
2) A problem is still a problem that your customer is looking to solve. Because it's a hard problem, it's unlikely they have a solution for it. I wouldn't call it pressure–opportunity sounds better which leads to you getting paid
3) That is correct but what's relevant here is what percentage of that revenue the customer is willing to give up
4) It does but marketing/sales is a lot easier when you are solving a hard problem. You don't need to invest as much into marketing/sales when solving a hard problem because there is less noise and competition. Word gets around much easier