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I like to think about this as not being transactional. Rather, I like to think about this as funding the creation of additional content.

Regarding funding Google, I like the discoverability that they provide, and the infrastructure that delivers the content. I continue to delight in the value that I get from the YouTube recommendation algorithm. I have discovered content that I would have likely never found in the past - it expands my horizons.

Of course, YMMV, and you are certainly entitled to make your own choices here. I thought that I'd share my perspective for others who may find it valuable.



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