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Are there any products that people really did want, for people who had the willingness and ability to pay for them, which are not in the market because of startup blunders? Put another way, other than being illegal, is there a problem that growth has not solved?


Not having concrete examples, but the book 'crossing the chasm' claims, that the majority wont buy from you whatever you have and they need unless they know 2 other companies (succesfully) using your product. Supposedly the step from a few sales to fully tapping the market is hard even if you have great products.




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