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Their consumer obsession is to convince more people to use their platform to buy more products. Letting people free themselves from the platform runs counter to that goal.

It's not even just that, they have licensing to worry about. Do any content providers even allow a cross platform license, if the Amazon/Google/ect even wanted to do this? The content creators have always wanted to charge by the view, they never wanted it to make it easy to "own" the content.



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