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Sure, but even if every product closure they only annoy 1% of their users, a hundred product closures in, that's everybody.

Their data-based model fails to account for the fact that they're getting a reputation for not being dependable.



This is the single reason why Google Cloud will never be successful, at least in the next decade. A huge number of software engineers have been burned by being treated as Google statistics. That works great for ads or search, but Google has a reputation as someone you would never, ever, ever, ever build a sustainable business around.

There is a critical mass of people who simply won't use Google in a business-critical setting, and it's growing quickly. Now, that adds any GSuite office which relied on Google for working printers. Is that a lot? Probably not. Multiply that times each time this has happened before, and times the never of businesses wacked out-of-business by Google's automated algorithms, and at this point, I think it's quickly reaching the point where most teams have a Google horror story or two.

It's fine for purely transactional businesses (ones with zero startup/shutdown costs -- for example, one can arbitrage adwords and referral fees).

My guess is that at some point, Google will realize this, either from data or otherwise, and sunset GCE and related services, probably with very short notice, leaving many businesses hanging.

Short of giving a 10-year guarantee of keeping services running at specific cost and service levels, with real liability (not externalizing costs to customers again), I don't see how Google could address this.




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