>"As a corporation, Facebook truly seems to be trying to improve its behavior for the benefit of society at large, ..."

Could you provide some examples how "FB truly seems to be trying improve its behavior for the benefit of society at large"? Just using one very recent example - how do you reconcile that outlook with FB threats against the Ad Observatory[1]?

[1] https://www.zdnet.com/article/facebook-demands-nyu-ad-observ...