I don't think it's a justifiable for risk mitigation reasons to act as the oil industry has. What they can do more of is invest in more R&D for moonshot energy products. Or invest into existing green energy areas. I believe there are just better short term returns on PR (deceiving the public as much as possible), buying help & protection from regulators, and the status quo generally. I also believe the powers that be in that industry, like many others, are old, uninspired, and unreasonably resistant to change. Like Zuckerberg, they're more afraid of lost profit than destroying the world, whether by a lot or a little.
