No, they don't. You're an exception. Most people choose based on practicality or price. Free = even better.
I find that one of the few places where people act based on their values is raising children. And even there, a lot of people skip raising their children completely.
For everything else: convenience, price, maybe risk.
And tech people tend to be much more willing to spend time&effort "optimizing" their choices to fit their values than the average population. At least for "small to medium" choices - not sure about raising children.
Are we? I'm severely skeptical of this. Tech people tend to be financially secure so we can afford to pay more for stuff we care about, but I doubt we're significantly more opinionated and value-driven that the average population on average.
I find that one of the few places where people act based on their values is raising children. And even there, a lot of people skip raising their children completely.
For everything else: convenience, price, maybe risk.