This is gold, thank you.

He went after the same problem, yes, but with a traditional SAAS approach.

We feel strongly that the only way to make this work is to have humans on our back end, thoughtfully automated with tech (vs the other way around).

How did you get around the problem of having the doctors actually care ?

Clinical pharmacists at every hospital have been key. Many docs prefer to still rely on their clinical pharmacist, which is fine because they (the clinical pharmacists) end up relying on us. Over time, it’s become simpler for many docs to just ask us themselves.

Also, a newsfeed with common/ interesting questions has really helped since the experience gets better with more users.

We arrived at the same insight while implementing several digital patient assistance programs across different markets. In PAPs which require doctors to register vs pharmacist registration, the latter outperforms the former in adoption and engagement. Doctors seem to be too damn busy to take time to onboard themselves with the PAP apps even though ultimately they aid the patients in terms of medication cost.

Yes! I think every doc probably has a bit of PTSD from EMR rollouts, so probably much harder to find early adopters for any new tech .