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Although Peloton charge $40/mo if you bought their bike, or $15/mo if you use your own bike. $15/mo is in line with competitor prices for similar services. So it really seems like the extra $25/mo is “vendor lock-in” premium.

There are features gated to the Peloton bike which gives a downside to the bring-your-own-bike route and muddies the waters somewhat. If the Peloton app supported ERG mode with full interactivity, I’d probably be willing to pay $25/mo, because it is a really high quality service.



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