"We're not [publishing MAU numbers], but I can tell you a couple of tidbits. We've had over 3 million accounts created on the platform. We recently peaked around, I think 45,000 simultaneous users, but hundreds of thousands of customers are using Zwift on a daily basis."
So they definitely don't have 2.5 million users. Maybe they'll get there though!
"We're not [publishing MAU numbers], but I can tell you a couple of tidbits. We've had over 3 million accounts created on the platform. We recently peaked around, I think 45,000 simultaneous users, but hundreds of thousands of customers are using Zwift on a daily basis."
So they definitely don't have 2.5 million users. Maybe they'll get there though!
(source: https://www.forbes.com/sites/robreed/2021/02/17/do-you-even-...)