I don't think this law has the same (intentional) overreaching characteristics as GDPR, i.e. it only applies to people "doing business" in Germany.
In this end the ruling just clarifies some legal details about when and when not you need to label it in certain cases where the respective law(s) "standalone" was clear enough.
The ruling also seems to be in general in favor of influencers, making it clear that in certain situations they don't have to label content as ads.
In this end the ruling just clarifies some legal details about when and when not you need to label it in certain cases where the respective law(s) "standalone" was clear enough.
The ruling also seems to be in general in favor of influencers, making it clear that in certain situations they don't have to label content as ads.