> Influencers are actually some of the only advertisers who aren’t well regulated in Europe,

When was the last time you saw product placements being clearly labeled in TV shows/movies? For most people, the answer is "never".

Just because we are used to it doesn't mean it's fair. Tom Scott explains it much better than I can: https://www.youtube.com/watch?v=L-x8DYTOv7w