Reminds me of a situation where I worked at an affiliate network that tracked ads and commissions. Adsense was relatively new back then and I figured out how to match impressions to clicks to AdWords keywords to sales. You could approximate the ROI/click for keywords on Google and to some extent SEO. The reaction from upper management was excitement then fear that the tool would get out, which it eventually did. Surely this will be a learning experience for OpenSea. It does happen. Here's another example. [1]

[1] https://www.theatlantic.com/business/archive/2015/10/draftki...