Exactly. Once they get that first hit of sweet, sweet ad revenue, there will inevitably be pressure to grow it, and then grow it faster. Zoom does not strike me as the kind of company that will be able to resist the temptation to insert ever more obnoxious ads, as long as it leads to revenue growth. (That said, they don't have to support a free tier at all, and it's not free to run, so I don't completely begrudge them looking for ways to monetize it beyond just Pro upgrades).