I think these are the wrong solutions. What they're trying to do is to desperately hold on to doing "business as usual". Just now with a CYA fig leaf, and do I detect a hint of possibly a dash of malicious compliance?
What the EU actually wants to accomplish is to set a standard where people do business in a different (safer/higher quality/more ethical) way[1]; which many believe is both better for consumers and for business.
I wouldn't be surprised if a next round of regulations were to explicitly target (actual or perceived) malicious compliance.
My recommendation would be to find other ways of achieving your technical/advertising objectives that minimize the touching of peoples PII.
[1] This is not unusual, the EU originated as the European Economic [Community/Union], and the regulating of safety, quality and ethics standards between businesses and trading countries has been in their bailiwick for a long time (as behooves a trade treaty organization). Not all kinds of regulation are bad for commerce. This kind promotes fair competition and interoperability, while preventing races to the bottom and tragedies of the commons.
Strong disagree. This is more to me like Germany having jack all of a tech sector and trying their hardest to drag the rest of the world to their level.
When everybody would use it, and ISPs would sell access, that could help the users to regain control over their data, and make privacy on the internet finally first class.
What the EU actually wants to accomplish is to set a standard where people do business in a different (safer/higher quality/more ethical) way[1]; which many believe is both better for consumers and for business.
I wouldn't be surprised if a next round of regulations were to explicitly target (actual or perceived) malicious compliance.
My recommendation would be to find other ways of achieving your technical/advertising objectives that minimize the touching of peoples PII.
[1] This is not unusual, the EU originated as the European Economic [Community/Union], and the regulating of safety, quality and ethics standards between businesses and trading countries has been in their bailiwick for a long time (as behooves a trade treaty organization). Not all kinds of regulation are bad for commerce. This kind promotes fair competition and interoperability, while preventing races to the bottom and tragedies of the commons.