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Example for www.mypretendcoffeewebsite.com

Customer: "I would like it better if every time I opened up your web page a slice of buttered toast came out of my CD drive."

Response: "[APPRECIATION: Thanks for your feedback]. [EMPATHY: We understand your desire for a tasty breakfast], and [PLAUSIBLE CONNECTION: we see how a website about coffee should help you plan a more complete meal]. Unfortunately, I'm not aware of a way to do this right now. Just for future reference, [OPPORTUNITY FOR MORE INVOLVEMENT: if we were able to do this, would you like to help us test, and would you be opposed to margarine]? For now, what if [SOMETHING CLOSE TO A SOLUTION: we began building a complementary breads chart, like [example]]?



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