Consumers want to be able to just plug in their TV and press the Netflix button, nothing wrong with that.
Even after spending tens of thousands on home theatre equipment I struggle to understand why I should want to use some kind of stick to watch netflix from.
Why would you want a TV to be needlessly tied to an online service that can be turned off tomorrow? When Netflix stops providing its streaming service (or makes breaking changes to its API) a TV with Netflix support integrated now is wasting compute, menu space, physical buttons on remotes, etc. on a dead service. I would expect just about every TV to outlast Netflix unless it's treated poorly.
Even after spending tens of thousands on home theatre equipment I struggle to understand why I should want to use some kind of stick to watch netflix from.