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Twitter has never been a knockoff experience, it was as different from the social media that succeeded before it as TikTok is from YouTube.

Meanwhile any number of near-exact replicas of it exist with a different flavor: freer speech, paid service, decentralized, specifically for particular political affiliations to name a few. None of them have made a dent.



But that just proves my point: they didn't make a dent because none of them had the network effects and economies of scale that a proposed alternative created by Musk would have.


Many founders & VCs have believed this, notable spectacular failures include Vessel & Quibi.

I don’t claim to know exactly what it takes to successfully achieve this but one or even several content / creator verticals won’t cut it IMO.




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