I don't know if it's elites who are doing it, but greenwashing is a serious concern. We are too trusting that people claiming to restore the environment are "good" and can therefore be trusted to take a truly effective approach, rather than merely playing a game to maximize profit like a typical capitalist.
"the World Economic Forum’s (WEF) One Trillion Trees Initiative, launched last year after Salesforce billionaire Marc Benioff read the paper on the recommendation of Al Gore, the former US vice-president. The Time magazine owner told everyone he could about the research: chief executives, friends and world leaders, even convincing climate sceptic Donald Trump to back the WEF initiative with a multibillion tree commitment."
