It’s called “Journalists read the press, too”.

Most likely paid PR. Journalists are lazy and they already written articles.

Somehow I doubt a public relations agent on Dropbox's payroll wrote up a piece specifically from David Pogue's point of view, in the unique writing style of David Pogue, so that David Pogue could simply submit it to the New York Times, claim it as his own, and collect two paycheques.

I'm all for healthy skepticism, but not purely speculative conspiracy theories.