That's really good advice Michael, thanks a lot :)
We actually have a prototype, but maybe we should focus a little bit more on that and start with branding later on the process.
Do you, being involved in branding, have any advise (book recommendations, blogs, etc).
And if you want to see a super ugly logo look at the very first Apple logo -- it' s a second rate hippy doodle of the worst kind: http://www.edibleapple.com/2009/04/20/the-evolution-and-hist...
I'm a branding guy, but my advice is to to put every penny into building a great product!
Once you understand what that product does (and that takes time) then focus on branding.
Too many times I see folks come up with a name, or they buy a domain and then try to think what they should do with it.