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People don't want products; they want solutions.

If you're building a product for any other reason than solving a real customer's problem, you're making a mistake.

A true visionary solves a problem that customers don't even realize they have yet (and is only called visionary if he succeeds).



And a skilled marketer helps people see the problems they didn't even realise they had. Huge success is where a visionary solves a problem that customers either don't know they have, or can't imagine being solved, and then communicates the solution to everyone who does have, or could have, the problem.


But still, the problem needs to exist, even if it takes work to make people realize they have it.


A true visionary solves a problem that customers don't even realize they have yet (and is only called visionary if he succeeds).

This is true, but the timing and pricing have to be right as well. Look at the Apple Newtwon...it was too early and it failed. More than a decade later, the iPad is a runaway success.


The Newton failed because it didn't solve the problem, not because it was too early. The problem was a usable mobile platform.

Take an iPad back in time to the era of Newton and it would sell. That's because it solves the problem well.




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