I mean, it's the same phenomenon I've seen even in webdev where a PM or UX person who has produced a whole series of mocks then hands it off to the "programmers" and demands a short schedule because... well... they did all the hard stuff, right? You're just making it "go."
People naturally see their own hard work and skills as primary. I know enough about HW Eng and EE to know that it's actually really hard. That said, it doesn't have the same kind of emergent complexity problems that software has. Not to say that HW eng doesn't have such problems, but they're a different kind.
If you see the product as "the board", then the stuff that runs on the board, that can end up just seeming ancillary.
People naturally see their own hard work and skills as primary. I know enough about HW Eng and EE to know that it's actually really hard. That said, it doesn't have the same kind of emergent complexity problems that software has. Not to say that HW eng doesn't have such problems, but they're a different kind.
If you see the product as "the board", then the stuff that runs on the board, that can end up just seeming ancillary.
Very frustrating, for sure.