Agree. It's easier to pass along a large price when removing a unit of measure so people evaluate the total value to what they are receiving.
For example if you say to me that you charge $500 per hour for three hours of work to secure my system that sounds expensive. But if you say the charge is a total of $2000 to secure my system then I am evaluating if $2000 seems reasonable without regard to what you are charging per hour.
For example if you say to me that you charge $500 per hour for three hours of work to secure my system that sounds expensive. But if you say the charge is a total of $2000 to secure my system then I am evaluating if $2000 seems reasonable without regard to what you are charging per hour.